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Building your link popularity is an important technique of Search Engine Optimization. Your link popularity represents the number of back links your website has. The higher your link popularity, the higher your PR will be.

The key to building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours.

We assume you have good content. Now what? What are the other ways by which you could build your link popularity? Let’s try the following techniques:

A) Article marketing

There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For a small fee, they could submit your articles to as many as 200 directories.

B) Forum marketing

There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.

C) Advertise athttp://www.craigslist.com

Now here’s a novel strategy. The websitehttp://www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.

D) Partnership

Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool athttp://www.webconfs.com/backlink-builder.php .

E) Triangular linking

Triangular linking is a good way of going around Google’s dislike for reciprocal linking. Look for two or more website owners who are willing to give it a shot. Owner A could post a link to Owners B’s website in his own pages. Owner B can post a link to Owner C’s website in his own pages. And Owner C can post a link to Owner A’s website in his own pages. You can do this if you own a couple of websites. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.

If applied properly, these 5 methods will increase your backlinks, boost your link popularity and increase your page rankings.

The Author of this article is an experienced internet marketer with many years of online business under his belt. He is also a great presenter as well as a champion story teller. He has immense interest in topics on public speaking, leadership, the art of negotiation, internet marketing strategies, investing and personal success

To view video tutorials on SEO Strategies for 2007 please visit “SEO Essentials 2007″.

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