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If you have been involved in search engine optimization , I am sure you will know that link building is the most critical factor in achieving a higher ranking for your web site.

You may already be submitting your web site to directories, requesting reciprocal links, and submitting your articles to e-zine web sites. However, all these tasks are very time consuming and the results are not worth the effort.

This article shares with you some inside knowledge about how you can build quality links successfully with the ease of a few button clicks using SEO Suite 8 boost your web site rankings.

#1. Backward Link Checker

The first step in Link Building is to check how many web sites currently link to your web site, who links to you and what web site title they use to link to your web site. Link building is all about linking to quality sites with similar content to yours to motivate the search engines to classify your site as high quality and increase your ranking.

The Backward Link Checker will provide you with all this information in seconds. You simply select the web site URLs you want to check and the program will generate a list of all of the websites which link to you.

From here, you will be able to analyze your current link status, how many links you have and whether or not web sites who have linked to you are quality links or not.

Once you understand your current situation, it is time to start the actual link building process.

#2. Competitor Link Checker

Generally the way to find quality links is to do a search on Google and find out who is linking to your competitors. To do this, you need to enter the major keywords you want to target in Google and search, which returns a list of web sites that are related to your keywords and are essentially your competitors.

From here you need to perform a link popularity check (use Google “link: www.website-url.com” command) on the top 10 or 20 positioned sites, which shows you who has linked to your competitors. You now have a list of quality potential links who you should contact to establish a linking relationship with.

However, doing it this way (manually) can be an extremely time consuming process, especially if you perform 10 or 20 link popularity checks, and contact the 10 or 20 linking sites, which can take hours.

The Competitor Link Checker allows you to generate a list of your competitors and all the web sites that link to them simply by entering your targeted keywords into the program and clicking the “Get” button. You can simply click on the links listed to review their web site content and decide if you want to establish a link partnership. If so, you can submit your link request within the tool directly, saving you hundreds of hours of work.

#3. Link Directory Creator

Another way to create quality links is to submit your web site to industry related directories. These are directories that specifically focus on listing sites related to a certain industry, eg. Medical, rather than cataloging all sites for all industries.

By submitting your web site to these directories, all the links to your web site will be relevant to your content. Furthermore, most of these directories are already indexed by Google with a higher PageRank which will help increase your sites PageRank immediately and drive traffic to it.

Again this can be a time consuming process if done manually however, the convenience of the Link Directory Creator helps you submit to all directories specific to your industry with one click.

By entering your target keywords into the program, a list of all the link directories relating to your keywords is generated.

Furthermore you can review the content of that directory within the program so you won’t have to waste time opening and connecting to the directory through a separate browser window. To submit your site to the directory it is a matter of selecting the link directory, entering your site details and clicking the “Submit” button. The program will then automatically submit your site.

#4. Internal Link Analysis

Although external link building has a major impact on your site’s ranking so does your “internal” link building, which is all too often forgotten. Too many people try to focus on acquiring links from other web sites, but after spending hours on this linking process their results are still poor. The reason for this is because you don’t have any control on who will link to you.

However, with a simple “internal link structure”, you can easily push your Google PageRank to 3 or 4 which will improve your sites overall ranking. We have used this simple technique to help hundreds of clients achieve a top 20 position for some very competitive keywords as we use this program to deliver our SEO Service .

The Internal Link Analysis feature is just about doing that. All you need to do is to enter your web site’s URL and click the “Start” button. In a few moments, it will return a list of all the pages that have been linked within your site, what text is used for the link, how many links there are and the Page Rank of each link.

This information allows you to quickly know if you are using the correct keywords in your text links, and if your important web pages have enough links pointing to them internally. You need to make sure there are higher Page Ranking pages linking to your important pages as this will increase the overall ranking for your site.

The secret of link building is that you don’t need to create hundreds of links to your site. All you need is 5 to 10 links with a PageRank 4 or higher and a good internal link structure which will give you enough to move your own Page Rank to 4 or 5. Combining this with proper on-page optimization, you should be able to achieve a high ranking for your important keywords easily.

By using the SEO Suite’s Link Building features to follow these simple steps, you should expect to see your web site ranking increase to the top positions quickly.

In next month’s newsletter we will feature part two of this article and share with you more secret link building techniques and the tools that will help you to create more quality links easily.

If you want to find out more about these link building tools and the other features within SEO Suite please click here.

If you want to learn more about link building, please join our Internet Marketing training course .

SEO Suite SEO Software is internet #1 SEO Software tool (search engine optimization software) contains 25+ SEO tools for search engine optimization, internet marketing, link building and web ranking reporting to achieve higher search engine ranking for Google, Yahoo! and MSN.

Article Source: The Secrets to Successful Link Building and the Must Have Tools to Make it Happen