seoance

A favorite saying in the Search Engine Optimization community is that “Content is King”, implying that content is the key to driving highly visible rankings on the major search engines and SEO success. And as a general statement, it’s true. The search …

I read a blog post recently focusing on which provides more value, Pay per Click or Search Engine Optimization. Those arguing for SEO claim that 80 percent of clicks come from organic rankings. Those on the paid search (PPC) side, contend that more rev…

The concepts and details of Search Engine Optimization and what it takes to rank highly in the SERPs is unknown to most business people, giving it an air of mystery. Combined with the fact that it is intangible, complex, hard to understand, AND can be …